Digital Marketing & Freelancing
Sell anything online — starting with your own services.
Digital marketing is the engine behind every business that sells online, and skilled practitioners are in constant demand. This program teaches participants to manage social-media accounts, run paid digital campaigns, build a personal brand, and sell services or products through online channels — skills equally applicable as an employee, a freelancer, or a business owner.
Who it's for: Young people who want to work as social-media managers or digital marketers, entrepreneurs who want to grow their business online, and freelancers adding marketing to their service offering.
What you'll learn
- Social-media management: content planning, scheduling, and community engagement on Instagram, Facebook, and TikTok
- Paid digital advertising: Meta Ads fundamentals — audience targeting, ad formats, and basic budget management
- Personal brand building: positioning, visual identity, and consistent content strategy
- Online selling: setting up a WhatsApp Business catalogue and a simple landing page
- Freelancing setup: creating profiles on Upwork, Fiverr, and Khamsat for marketing services
- Analytics basics: reading insights on Meta Business Suite and Google Analytics to improve results
Outcomes
Graduates can manage social-media accounts professionally, run basic paid campaigns, and market their own services as freelancers — accessing both local job opportunities and the global remote-work market.